Whereforto Ye Wanderers

Whereforto Ye Wanderers.

Wednesday, June 2, 2010

an advertising agency's first response to pitching non-alcholic beer

decaf seems to be a part of our everyday life. NA beer is not.

theory: decaf is popular with consumers because the word cafe is there in secret code.

solution: table outside AA meetings, churches & schools with bright brochures for new DeDrunk Beer, "it'll take the drunk right outta you"

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